Saturday, November 30, 2019

Music in society - is classical music elitist free essay sample

Classical music is regularly described as littlest, examine the reasons (and values) underlying this accusation. Is this a fair description of some, all or any classical practices and products? Elitism is defined as the belief that certain classes or groups of people deserve favored treatment by virtue of their perceived superiority as an intellect, social status or financial resources.It can also be defined as the sense of entitlement by such a group or class or control, rule or domination by such a group or class. Specifically classical music emerged and developed in the classical era of 1750-1825, laminating in the exquisite works of Mozart, Haydn, Beethoven and Schubert. However, classical is used in a general sense to mean enduring or lasting Len everyday parlance, the term classical covers the repertoire of Western art music, irrespective of the time when It was written, (Williams, 2003, p. 35).The underlying arguments which accuse classical music as being elitist involve Bourgeoisies idea on value referring to rarity and accessibility of educational opportunities, analysis of musical value of classical music in performance and listening and the level of understanding which classical music requires. We will write a custom essay sample on Music in society is classical music elitist or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In Pierre Bourgeoisies work Distinction, A Social Critique of the Judgment of Taste he argued that class distinctions teach aesthetic preferences to their young and artistic dispositions are the result of social origin rather than accumulated capital and experience over time. Broodier does not neglect the importance of necessary finance and available time. However this theory does not examine classical musical works themselves. Illustrations of Bourgeoisies argument of class distinctions and the implications of social origin are shown in the lifestyles and upbringing of some famous classical composers and musicians. For example; Mozart first musical experiences were hearing his child prodigy sister Their father gave up his career to promote their talents before the astounded royalty and cognoscenti of Europe (Burrows, 2005 p. 49). In 1762, Leopold took Wolfgang and Maria Anna on tour throughout Vienna performing for nobles and ambassadors. Later in 1763, Leopard took Wolfgang and Marl Anna on a three and a half year tour throughout Germany, France, England, and other countries Len 1770 Mozart (only 14) was commissioned to write an opera (Immediate, redid Pont) that of December (http://classicisms. Bout. Com/do/ accelerometers/p/Mozart. HTML). Beethoven was also born into a family of musicians at the Royals Court of Cologne.His father, was aware of his sons extraordinary talent and to provided Ludwig with a musical education. Beethoven was given a thorough music grounding by the Bonn court organist Christian Goth Neff and was soon acting as his deputy At the age of 17 he left for Vienna to and social origin is one of the reasons which validate the description, that classical music is described as elitist. To some extent this argument would be a fair ascription of some musical practices during the classical era. This is because higher class status would deny many people from pursuing a classical music education and career. In an aristocratic society, a lack of understanding or appreciation of art was considered proof of the lower classes inferior sensibilities and intelligence Monsoons, 2002 p. 19). Today there is more accessibility for everyone to acquire classical music tuition and listening experience. Throughout musical history the age of enlightenment (1750+) gradually increased the access to classical music but this usually had to be paid for. Music was profoundly responsive and affected by the social economic and cultural changes sweeping across EuropeMusic was on its way to becoming democratic and available to many and composers worked to a certain degree in compliance with public taste and the rising of middle class (Tibias, 2003, p. 41-42). Ere implication of the age of enlightenment has resulted in more accessibility to classical music today. The work of educationalists and bodies like the Arts Council or National Education Authority is designed to make the high arts more accessible, suggests that the charge of elitism as willful exclusion is unfounded Monsoons, 2002, p. 17).According to Bourgeoisies view of accessibility which attempts to validate the elitist concept of classical music through social classes, the greater access to classical music contradicts Bourgeoisies theoretical assumptions that classical music is elitist. Although the argument that classical music is far more accessible to wider social classes and audiences this is not a hundred percent Justifiable and true for everybody. Today only parents with sufficient financial capital and a certain educational background are likely to fund and encourage their children to participate n it p 19 WYNNToday almost every symphony orchestra and opera house has an educational department. Monsoons, 2002, p. 1 19). An article in the Guardian has the headline UK shamed by musics elitist label and says, its an age-old criticism classical music is elitist for white people only and does little to engage young people more at home on their Play- station 3 The virtuoso cellist Lillian Lloyd Webber has demanded an end to such tired assumptions.. . E said We deed to give access to this music and to orchestral instruments Lloyd Webber said that the performance by the Simon Bolivar Youth Orchestra from Venezuela was frankly shaming to the British cultural establishment. This concert showed that classical music can be hip and that it is enjoyed by young people from every kind of background :http://www. Guardian. Co. UK/UK/2007/gag/26/Venezuela. Classicisms/print). Ere article goes on to say why should it be assumed that young people will not enjoy It? The problem is that they cantata afford lessons The problem is nothing to do withUnite and comfortably off crowds at rock concerts. It is a question of economics, not race, the musician argues. Therefore one could say that participation in classical music is elitist to a fair extent, despite the fact that there are signs of greater efforts to make classical music more accessible to everyone. There is the underlying logical argument that if there is greater accessibility of classical music to all social classes, the implication of this would result in an expanse of public demand, thus diminishing the elitist accusation and promoting a bridge gap for equality. Unfortunately, reality does not convey significant participation of this style of music. As Julian Johnson stated The charge of elitism should be leveled at those forces in society that hinder the development and opportunity of all its members. So why is it today so often the sign of entrenchment, a refusal of opportunity, a denial of cultural or intellectual expressions of the aspiration that we might individually and collectively realize our greater human potential? Monsoons, 2002, p. 5).The refusal of participation in the new age of opportunity still depicts a conflicting presence of opposing views suggesting classical music is still portrayed as elitist. For many people today Classical music does not connect with everyday life and as such is not relevant. People consider it so full of negativity that they avoid it altogether. It is seen as a relatively closed world defined by formal ritual and practices that divide it from the everyday p 7 WYNN. This view is not entirely true because, Classical music has a connectivity to life and the living of it which is unrequited.Existing beyond words and visual stimuli classical music communicates in a voice like no other. (Williams, 2003, p. 4). However there is some classical music Inch describes all sorts of specific life topics such as The Miraculous Mandarin Slalom and Romeo and Juliet portraying the common aspects of love in everyday life, Saint-Sheens Carnival of the animals relating to every-day fun in a zoological fantasy, Catholicisms fifth symphony portraying political strife and conflict as experienced today and Vivaldi four seasons depicting the physiological changes within the year.It is unfair to say that Classical music is elitist because it does not communicate with everyday life. Some people may also dismiss Classical music because the music is old and therefore of little value today. However this does not mean that it is only of value for old people. Typical Classical music can be engaged in by babies before and after birth by means of Cads, specific examples include Mozart for Mothers-to-be and Baby needs Beethoven.Similar works related to classical music can also be engaged in during child development at Nursery Schools and it has been suggested that Classical Music can increase ones IQ level and increase the standard of intellectual development. In his book Classical Music, why bother? The author Joshua Finger reflects on the lack of audience for serious music such as his own compositions. He Observes that in the world of classical music the trend towards an increasingly historical repertoire and an older audience has worsened continually in recent decades. We could ask, does an older audience necessarily make Classical music ;elite?No, not if one examin es the audience who support the proms each year. We see music. An article in the guardian states An education in Classical music is not elitist It goes on to say How often do we meet people who are otherwise cultured and educated, No have no awareness whatever of even the very existence of serious music Mould like to mention certain attitudes within the professions of music and music education that have disturbed me most The first and most common abuse hurled at the likes of me is that an education towards an understanding of, and working with, serious classical music is elitistMichael Billing, discussing this years Edinburgh Festival in the Guardian, wrote there is a strange reversal of values, particularly in the media. A concert or opera attended by 1,000 people or more is seen as elitist, a mall-scale event attracting a dedicated handful is regarded as popular, I. E. Inverted snobbery at its most pungently destructive . (http://www. Guardian. Co. UK/music/ monocotyledonous/elf). Irish article demonstrates that the perceptive elitist group of people even consider the accusation of elitism out of the question and that it is totally unfair to the general population.Classical music to some extent can be heard on a regular, informal basis, to support an activity or in an atmospheric background such as in stores on commercials. It could be argued that we have relegated this genre to a supportive or n atmospheric background and we are in danger of losing its musical impact and status. However this could be viewed as something good in that it equates the general public (all social classes) with something that could be described as elite. However in doing this we can be deprived of experiencing classical music on its own terms with its aesthetic value, stature and relenting.Julian Johnson describes To be elitist implies that someone is snobbish and pretentious but also out of touch with contemporary culture, with its disregard for old divisions of high and low, art and entertainment ? Monsoons, 2002, p. 7). The lack of participation and interest of Classical music amongst people upholds the elitist accusation due to its devaluation, this therefore would support Julian Johnnys economic evaluation of Classical music in which if the act of buying confirms the value of the musical object, then the higher the number of the objects sold, the higher the level of value it is.A lack of participation in classical music by a collective would without any doubt be Incorporated with a devaluation or scrutiny towards its products. Sometimes this genre of music is difficult to understand and may require a little study and Imagination to fully appreciate but that is the point. Learning expands the mind and using imagination is both fun and exciting. Another factor which underlines the accusation of classical music being elitist and enhances the aspect of scrutiny towards engagement in it, is the level of understanding and intellect required when listening and playing to classical music.There are differences between the modernist popular music and the traditional classical. For the collective group unfamiliar with this higher level of musical depth, this to some extent can provoke a sense of frustration and boredom implicating in an unwillingness to engage in this style and so it can be described as being elite. The behavior. In popular music we usually hear a single tune which stays the same from beginning to end. In classical music, the theme (or tunes) are not only presented but developed. Williams, 2003, p. 14). A typical example of the contrast between the complicated and the simple that requires less thought is the popular X factor show. This so called lower level of musical standard is evidently very popular amongst the collective which may feel classical music is brain demanding. So is popular music for entertainment whilst classical music is for the serious? The differentiation of the two opposing musical characteristics implicates in the Judgmental value of entertainment.Classical music (serious) can be perceived to be less entertaining to those unable to cope with the serious demands. There are typically specific examples of works which are described to require an intensive level of concentration as Julian Omission describes. The high seriousness and aesthetic idealism that usually characterize todays opera house demanding this high seriousness, for writing music hat was increasingly beyond the technical abilities of the amateur and demanded the concentration or rows of passive listeners Monsoons, 2002, p. 38).The lack of artistic knowledge in this segmentation of people would also have an incorporated lack of understanding for the nature of practices in the concert halls diacritically. This reinforces a sense of class distinction and two conflicting segmentations of people, thus supporting the case for elitism. The concert practices that are not encoded through the popular music would without a doubt require time and effort to ageist if one were to engage in the classical music dominant culture system consisting of attitudes, values and beliefs.Julian Johnson emphasizes this, No amount of marketing strategies, outreach programs and grants for new audiences can get around the fact that art is difficult s tuff.. . It can also require time, care and a non appetitive approach that most people associate with study or work Monsoons, 2002, p. 88). In conclusion there are a variety of factors which may cause a perception of elitism in classical music. To some extent it can be true that those who wish to participate in he genre can be restricted by the aspects of finance, support and knowledge.However accessibility is derived away from how it was historically determined through social positions and not by a purely independent choice thus giving allowance for egalitarianism. Classical music can effectively be enjoyed by anybody irrespective of the individuals location I. E. Home or concert hall and can therefore be perceived no different from a question of personal taste. This would then value the genre of music solely by the individuals and not a collective, therefore advocating the removal of a cultural barrier.It would be fair to imply that to some extent anything anyone wishing to engage in requires effort and hard work but people of an advantageous position of support can to a fair extent be on elitist grounds. , difficult music is especially likely to be dismissed as elitist on the grounds that the language it employs appears to be meaningful to a small group of intellects Monsoons, 2002, p. 35). It is highly probable that some art is considered elite because of the perceived outlook it implies. But it may be more likely that it is not the music that is elite but those who guard it.

Tuesday, November 26, 2019

A Peek at the Physics Behind Multiple Universes

A Peek at the Physics Behind Multiple Universes The sciences of physics and astrophysics explore a great many interesting ideas about the universe. One of the most intriguing is the concept of multiple universes. Its also referred to as parallel universe theory. This is the idea that our universe is not the only one in existence. Most people have heard of the possibility of more than one universe from science fiction stories and movies. Far from being an imaginary idea, multiple universes can exist, according to modern physics. However, its one thing to devise a theory about their existence, but quite another to actually detect them. This is something that modern physics is wrestling with, using observations of distant light signals from the Big Bang as data.   What Are Multiple Universes? Just as our universe, with all its stars, galaxies, planets, and other structures exists and can be studied, physicists suspect that other universes filled with matter and space exist in parallel with ours. They may or may not be exactly like ours. Chances are that theyre not. They might have different laws of physics than we do, for example. They dont necessarily intersect with ours, but they may collide with it. Some theorists go so far as to explain that each person has a twin or mirror in the other universes. This is one interpretation of the multiple-universe theory called the many-worlds approach. It says that there are many universes out there. Star Trek fans, for example, will recognize this from such episodes as Mirror Mirror in the original series, Parallels in Next Generation, and others. Theres another interpretation of multiple universes that gets quite complex and is an outgrowth of quantum physics, which is the physics of the very small. It deals with interactions at the level of atoms and subatomic particles (which make up atoms). Basically, quantum physics says that small interactions - called quantum interactions - happen. When they do, they have far-reaching consequences and set up endless possibilities with endless outcomings from those interactions. As an example, imagine that in our universe a person takes a wrong turn on the way to a meeting. They miss the meeting and lose a chance to work on a new project. If they hadnt missed the turn, they would have gone to the meeting and gotten the project. Or, they missed the turn, and the meeting, but met someone else who offered them a better project. there are endless possibilities, and each one (if it happens) spurs endless consequences. In parallel universes, ALL of those actions and reactions and consequences take place, one to each universe.   This implies that there are parallel universes where all possible outcomes are happening simultaneously. Yet, we only observe the action in our own universe. All the other actions, we dont observe, but they are happening in parallel, elsewhere. We dont observe them, but they happen, at least theoretically. Can Multiple Universes Exist? The argument in favor of multiple universes involves many interesting thought experiments. One delves into cosmology (which is the study of the origin and evolution of the universe) and something called the fine-tuning problem.  This says that as we grow to understand the way our universe is constructed, our existence in it grows more precarious. As physicists have examined the way the universe has changed over time since the Big  Bang, they suspect that had the early conditions of the universe been just a bit different, our universe could have evolved to be inhospitable to life. In fact, if a universe spontaneously came into existence, physicists would expect it to spontaneously collapse or possibly to expand so rapidly that particles never really interact with each other. British physicist, Sir Martin Reese wrote extensively about this idea in his classic book Just Six Numbers: The Deep Forces That Shape the Universe. Multiple Universes and a Creator Using this idea of finely-tuned properties in the universe, some argue for the need of a creator. Tgbe existence of such a being (for which there is no proof), doesnt explain properties of the universe. Physicists would like to understand those properties without invoking a deity of any kind. The easiest solution would just be to say, Well, thats how it is. However, thats not really an explanation. It just represents a remarkable lucky break that a single universe would come into being and that universe would just happen to have the very precise properties needed to develop life. Most physical properties would result in a universe that collapses into nothingness instantly. Or, it continues to exist and expands into a vast sea of nothingness. It isnt just a matter of trying to explain human beings as we happen to exist, but of explaining the very existence of any sort of universe. Another idea, which fits well with quantum physics, says that there is, indeed, a vast number of universes, which with different properties. Within that  multiverse of universes, some subset of them (including our own) would contain properties that allow them to exist for relatively long periods of time. That means a subset (including our own universe) would have the properties that allow them to form complex chemicals and, ultimately, life. Others would not. And, that would be okay, since quantum physics tells us that all possibilities can exist.   String Theory and Multiple Universes String theory  (which states that all the different fundamental particles of matter are manifestations of a basic object called a string) has recently begun to support this idea. This is because there is a vast number of possible solutions to string theory. In other words, if string theory is correct then there are still many different ways to construct the universe. String theory presents the idea of extra dimensions at the same that it includes a structure to think about where these other universes could be located. Our universe, which includes four dimensions of spacetime, seems to exist in a universe that may contain as many as 11 total dimensions. That multi-dimensional region is often called the bulk by string theorists. Theres no reason to think that the bulk couldnt contain other universes in addition to our own. So, it is sort of a universe of universes.    Detection is a Problem The question of a multiverses existence is secondary to being able to detect other universes. So far no one has found solid evidence for another universe. That doesnt mean they arent out there. The evidence may be something we havent yet recognized. Or our detectors arent sensitive enough. Eventually, physicists will find a way using solid data to find parallel universes and measure at least some of their properties. That could be a long way away, however.   Edited and updated by Carolyn Collins Petersen.

Friday, November 22, 2019

Boucheron Luxury Brands Market Research

Legend has it that he chose 26 Place Vendome, where Boucheron remains to our days, because it was sunniest corner of this square. He believed that the diamonds in the windows will sparkle all brilliantly. Czar Alexander III was a client, as was his son, the doomed Nicholas II. Her Majesty Queen Elizabeth, the Queen Mother was especially fond of Boucheron tiara which she inherited from Lady Greville, who originally purchased it from the House. Her grand son Prince Charles passed the tiara onto his wife Camille, Duchess of Cornwall as a wedding gift. Queen Elizabeth of England also has a collection of Boucheron jewels as did Wallis Simpson the Duchess of Windsor. American royalty are also collectors of Boucheron creations. Household names like Astors, Vanderbilts and Rockefellers have returned again and again to this jeweler for exceptional pieces of High Jewelry. Actors and artisits have also been fans of Boucheron since it opened its doors 150 years ago. Caroline otero, the temptress known as La Belle Otero, when she was a cabaret dancer at the return of the 19th century was a Boucheron enthusiast as was the famed theater actress Sarah Bernhardt and the writers Oscar Wilde and Marcel Proust. Why film stars including Greta Garbo, Rita Hayworth, Penelope Cruz, Cameron Diaz, Kristin Scott Thomas, Rachel Weisz and Diane Kruger have all come under the Boucheron spell of spectacular creations. TIMELINE: 858- Frederic Boucheron opens his first store in the Galerie de Valois at Palais Royal, during the heyday of the Second Empire. 1866- Boucheron creates its atelier. 1867- Paris Universal Exhibition: Frederic Boucheron wins his first Gold Medal only 9 years after opening his firs boutique. 1878 – Paris Universal Exhibition: The Foliage necklace, a sapphire and diamond set with a central sapphire of 159 carats, created for Mrs. H. Mackay, wins the Grand Prize. 1883- The Russian Prince Felix Yousoupoff purchases a corsage decorated with 6 detachable diamond bows during one of his visits to Paris. 893- Frederic Boucheron moves to 26 Place Vendome in the residence of the Countess of Castiglione. He opens the largest boutique on the square. 1898- Boucheron opens a store in Moscow, later transferred to St. Petersburg in 1911. 1902- Frederic Boucheron dies, his son Louis cucceeds him. 1921- Boucheron is commissioned to make tiara for Lady Greville; it was later given to England`s Queen Elizabeth, the Queen Mother. 1928- Louis Boucheron is asked by the Maharajah of Patiala to Set the stones of his treasure, which are brought to the Place Vendome boutique by the private guards of the Prince. 930- The Shah of Iran asks Louis Boucheron to assess the Imperial Treasure of Persia and issues a decree naming him Official Curator and Guardian of the Treasure. 1959- Louis Boucheron dies, leaving his sons Fred and Gerard in charge of the business. Edith Piaf, the most popular French Singer of her time, purchases a Boucheron watch for the love of her life, Marcel Cerdan. 1962- Fred Boucheron retires, leaving his brother Gerard as head of the establishment. 1970- In the 1970s the best selling snake line was created. 1973- Boucheron`s first boutique opens in Japan. 980- Gerard Boucheron retires and Alain Boucheron becomes a president and General Director. 1988- Boucheron launches its first women`s fragrance in a ring shaped bottle. 1994- Boucheron takes of a new development in the sector of fashion accessories: The Boucheron Eyewear Collection. Boucheron sells to Schweizerhall. 2000- Gucci Group acquires the House of Boucheron. 2002- Boucheron launches the â€Å"Beaute geois† collection. 2003- Boucheron launches the â€Å"Not Bourgeois† collection 2004- Gucci Group is fully acquired by PPR. Jean-Christophe Bedois is appointed CEO. The â€Å"Jaipur† High Jewelry line and the â€Å"Dechainee† collections are launched. 2005- Launch of four new jewelry lines: Trouble, Quatre, Diablotine, Vingt-Six. Boucheron opens its firs boutique in Shanghai and its first flagship in Dubai. The start of the â€Å"Trouble Desir† High Jewelry Collection. 2006- Boucheron and Alexander McQueen collaborates together to create a limited edition Novak bag that incorporates the snake motif of Boucheron`s Trouble line. Boucheron opens its first boutique in Hong Kong and Kuala Lumpur. Launch of the â€Å" Exquises Confinces† line. 008- Boucheron marks its 150th anniversary with a yearlong celebration. CONCEPT AND UNIQUENESS The concept of Boucheron is to appeal to high-end customers who look for something unique in their jewelry. Through meeting target customers standards about design, materials, price and brand Boucheron has created a market for luxury haute couture jewelry. Customers also appreciate the fact that all collections are manufactured in small quantities and that stones of the highest quality are used; in addition to diamonds, also sapphires, amethysts, emeralds, coral, onyx, and jade. We wanted to develop innovative and creative way to introduce our rich heritage and approach to fine jewelry in way that enchants, amazes and amuses. We have a rich history that is beautifully brought alive. † Jean Christophe-Bedos, President, Boucheron The Responsible Jewellery Council (RJC) has announced in 2011 that Boucheron has achieved certification by meeting the ethical, human rights, social and environmental standards as established by the RJC’s Member Certification System. â€Å"RJC warmly congratulates Boucheron on its certification. The successful verification assessment of Boucheron was conducted by Philippe Arnaud from KPMG France, one of the independent third-party auditing firms accredited to the RJC’s Member Certification System† Michael Rae, RJC’s Chief Executive Officer. â€Å"Since 1858, Boucheron has adhered to the highest standards not only in the spectacular designs of its creations but also in upholding its strong ethical code. The RJC certification corresponds to the House’s continued endeavor to embody excellence and responsible business practices both internally and externally; a commitment we share across the PPR Group† Pierre Bouissou, Boucheron’s CEO BUSINESS STRATEGY With the understanding that the conservative way was not an option, Boucheron plays on its long history of rousing the passions of sensual desire. This attitude has driven Boucheron’s design and delicate craftsmanship and resulted in a heritage of enthusiastic stories and myths. Today it could motivate an entirely new approach to the market. The House’s individual legacy sharped a way to connect the new luxury consumer on a essentially more personal, more passionate and less superficial level. Boucheron has formed a marketplace approach that brings many industry innovations – a new service that redefines how the HNWI can experience and enjoy luxury jewelry; an exclusive retail concept that can voyage to the client rather than sit and wait for them; and product idea that raises the craft of the brand to the peak levels of art and business When Boucheron has entered the US market the first element of the strategy was a â€Å"Desir†, a collaboration with the creators of Spiegelworld, that brings alive the rich history of Boucheron in an personal and inspirational 100 year old hall of mirrors. It was launched in New York in August 2008 and was set to benefit from a sellout three-month run at the South Seaport before opening two-year tour of US’s most significant Luxury markets. â€Å"Set in a turn of the fin-de-siecle nightclub, Desir is meeting place for showgirls and soldiers, bejeweled courtesans and maharajahs, a carnival world devoted to the pursuit of beauty, clever seductions and breathtaking displays of acrobatic wonder. It is a sparkling merry-go-round where the last love affair is merely an entree to the next encounter. More than any show in New York I can think of, Desir, with its cavalcade of professional beauties, does inspire thoughts of a time when well-dressed admirers queued up at dressing-room doors bearing gifts of flowers and jewelry. As for me, I’m thinking of coming back with a bouquet of catnip for that charming, fluffy-haired Persian who stopped the show when it walked a tightrope. † Ben Brantley, New York Times. Additionally to the show there was the Boutique Desir, a traveling boutique where, guests can find out Boucheron’s universe and its creations; can touch, try and familiarize themselves with the pieces in a private ambiance. Clients were then invited to the exclusive Bar Vendome, a VIP lounge where they could get pleasure from an memorable evening under the stars. Boucheron chose to launch their products in the BRIC countries as well, which consists of some of the most emerging markets in the world today. Additionally, the Middle East and India are also two extremely important markets for Boucheron, partly due to the strong responsiveness for jewelry. The sales in these countries are larger than in the western countries and the luxury company is exploiting the new wealth of the generations with high luxury awareness and taste. MARKETING MIX Product: Boucheron sells hand-made haute-couture luxury jewelry made from fine materials like gold, platinum, diamonds, emeralds and sapphires. Along with every purchase the buyer receives superior service and is entitled to service which assists users with exclusive services like delivery and customization. One of the Boucheron`s specialties is color. Clients easily can distinguish  Boucheron’s line of jewelry  by its designs. Its signature is visible in the form of motifs like floral, peacock feathers and snakes. Boucheron produces: * Necklaces * Pendants Bracelets * Brooches * Cufflinks * Earrings * Rings * Wedding Jewelry * Watches * Perfumes (18 editions) * Sunglasses Price: Boucheron prices range: Rings from 2. 000 eur up to 30. 000 eur Earrings from 4. 000 eur to 41. 800 eur Necklaces from 12. 000 eur to 1. 000. 000 eur Brooches from 5. 000eur to 10. 400 eur The prices vary with the different collections and the materials that are used in them. Place: Boucheron jewelry is very selectively distributed. It is available at company-owned boutiques and flagship stores like London Jewelers, Goldsmiths, and Colette. They recent store was opened in Doha`s West Bay community in Middle East. In keeping with its global design concept, the space is decorated using its signature aubergine and gold colour palette and affluent wooden decor. The Doha boutique domiciled Boucheron’s iconic most collections, along with a range of exquisite high jeweler’s creations. Boucheron locates its stores in luxury shopping districts, famous â€Å"Golden Triangles† of large metropolitan areas and opens relatively few stores. Today, Boucheron operates more than 50 boutiques and over 100 certified retailers worldwide in addition to an online sales website. The boutiques are, intimate and have a luxury feeling. All sale locations can be found on www. boucheron. fr . Promotion: Boucheron acquires much publicity from sales to celebrities like: * Chanel Iman * Diane Kruger * Natalia Vodianova * Kira Knightley * Julianne Moore * Raquel Zimmermann * Anne Hathaway * Mary-Kate Olsen * Natsha Poly * Lily Donaldson * Salma Hayek * And many others As well Boucheron has collaborated with Vertu. Boucheron launches diverse collections at different times and only makes a certain number of some jewels in order to keep a prestigious image and be a focus for HNWI. Boucheron has an own website for publicity which features product descriptions and prices. Mostly promotion is running in Fashion Magazines like Vogue. POSITIONING Seeking to embody the opulence and grandeur of Parisienne life, Boucheron draws often upon iconic French women, each epitomizing a facet of the golden age, to act as muses in the creation of distinct sets of jewelry. Each woman has its own distinctive way of wearing jewelry, which is the privilege of a woman, but she can vary own excitement strategy. Blink of an eye, the center will become a decorative pattern of brooches, pendants into earrings, necklace, or a deduction into a multifaceted hairpin. Boucheron blends the art of seduction and a charm with a woman`s desire to wear jewelry. Boucheron has positioned itself as the top-of-the-line targeting HNWI. Boucheron achieving this by using only the finest materials to create their products which are all handcrafted ensuring that every product is of perfect quality. Boucheron will launch different collections each featuring different materials and designs which make the collections unique and prestigious; their most expensive line ever was a necklace Julia which cost 800,000eur and Boucheron snake necklace for Maison du Chocolat which costs 900. 000 eur. Boucheron collaborated with VERU luxury mobile phone maker, to extend their success and increase awareness in the luxury product world. Boucheron offers superior and personalized service to its clients, guaranteeing customer satisfaction and loyalty. They also position hemselves by showcasing the celebrities who own their products as an indication that their products are for the rich and famous. Boucheron has flagship stores all over the world in 50 countries however they open relatively few boutiques solely in luxury shopping districts of large cities and thus are considered selectively distributed. Boucheron boutiques are decadent, small, intimate venues which offer personalized service to cli ents wishing to make a purchase. Boucheron house very successfully preserves a prominent image with its ultra-luxurious products and superior service through its positioning. TARGET CONSUMER The Boucheron jewelry is a highly luxurious product, which doubtlessly is made to fit the extremely wealthy population of this world. The main customers are rich and found in the urban areas, who are constantly searching for the extraordinary products. Furthermore, their flagship stores are situated in the finest areas, in order to attract the highly rich international shoppers. CONSUMER-BASED BRAND EQUITY PYRAMID Brand Salience For Boucheron achieving right brand identity involves brand salience. Only richest people are aware of Boucheron because promotion is quite narrow. However their target consumer for sure can recall and recognize this brand. So conclusion here is that Brand salience is more depth than breadth. This basically means that even thou there are not yet many people knowing Boucheron, but those who do, they know all insights of it, can easily remember it and realize what this brand is about. Brand Performance The product itself is at the heart of brand equity, as it is the primary influence of what consumers experience with a brand, what they hear about the brand from others, and what the brand can tell customers about the brand in their communication. Brand Performance relates to the ways in which the product or service attempts to meet customers` functional needs. This is on top level for Boucheron brand. It is crucial to contribute to customers` desires, wants and needs. Boucheron brand highly represents all what their HNWI customers want to have for paying a high price. The product is highly durable; it has distinctive logo, premium pricing and quality handcraft. All customer services provided for clients by Boucheron also attributes to brand`s performance. Brand Imagery Another variable CBBE Pyramid is second type of brand meaning which involves brand imagery. Imagery deals with such a properties of a product, which meets customers` psychological needs. It is more about what people think of it, how they see it. Boucheron imagery is extremely individualistic and stylish. When customer is buying Boucheron cell he/she buys a beauty of it. As of Boucheron customer has a strong judgment of a brand as high quality luxury product. Credibility is high and customer see Boucheron as superior, advantageous brand. Brand Judgments Brand judgments focus upon customers` personal opinions and evaluation with regard to brand. This involves how consumer put together all from performance and imagery association to make kind of an evaluation. Boucheron clients evaluate this brand as a high quality luxury brand. Brand Feelings This variable shows emotional response with respect to Boucheron brand. It shows what feelings are evoked by the marketing strategy for the Boucheron and how does it affect feelings about themselves and relationships with others. Customer of Boucheron is for sure status-conscious person. Customers of Boucheron have a unique and warmth feeling about the brand. It can be exciting due to special relationship of beauty and handcraft in brand`s products. Customer feels it is trendy and relates to special status and therefore social approval. Customer feels high security within this brand due to all advantages provided. As Boucheron makes consumer feel better self-respect, pride, fulfillment and accomplishment also occurs. Brand Resonance Final variable of pyramid shows brand relationships with a customer based on Salience, Performance, Imagery, Judgments and Feelings. As for Boucheron even if general awareness is low the behavioral loyalty is very high, customer want to get back to this brand, consequently repeat purchase is possible. Brand loyalty is necessary but not sufficient for resonance to occur. Within Boucheron brand customer is not returning to this brand again due to, for example, scarce of substitutes. Boucheron attained their main goal- strong personal attachment to brand. SWOT ANALISYS FOR BOUCHERON STRENGTH * Masterpiece of design and craftsmanship * Innovative brand Strong reputation (Products have established strong reputation in their field) * Global expansion (Includes significant growth over last 10 years) * Customer service * Control of Quality WEAKNESSES * Extremely high production price (which leads to high product price) * Limited access as distribution is exclusive and limited * Not enough practical promotion and advertising OPPORTUNITIES * Emerging markets * Mix Boucheron styling with some big Fashion Brand like Gucci * C hange of consumer lifestyle (growing demand from young and senior people) THREATS Increasing Quality of Competing Products and Number of those * Importance of counterfeiting COMPETITORS * GRAFF * VAN CLEEF ; ARPELS * PIAGET REFERENCES http://luxurysociety. com/articles/2012/01/the-latest-boutiques-burberry-bally-boucheron http://www. luxury-insider. com/luxury-news/2010/03/boucheron-jewellery-show-at-mandarin-oriental-hk http://en. wikipedia. org/wiki/Boucheron http://www. verybest. com/cat/49/jewelry/235/2/ http://jewelhistory. com/2010/10/27/in-and-around-town/ http://www. mycompanion. cz/en/list/boucheron-paris-boutique Boucheron Luxury Brands Market Research Legend has it that he chose 26 Place Vendome, where Boucheron remains to our days, because it was sunniest corner of this square. He believed that the diamonds in the windows will sparkle all brilliantly. Czar Alexander III was a client, as was his son, the doomed Nicholas II. Her Majesty Queen Elizabeth, the Queen Mother was especially fond of Boucheron tiara which she inherited from Lady Greville, who originally purchased it from the House. Her grand son Prince Charles passed the tiara onto his wife Camille, Duchess of Cornwall as a wedding gift. Queen Elizabeth of England also has a collection of Boucheron jewels as did Wallis Simpson the Duchess of Windsor. American royalty are also collectors of Boucheron creations. Household names like Astors, Vanderbilts and Rockefellers have returned again and again to this jeweler for exceptional pieces of High Jewelry. Actors and artisits have also been fans of Boucheron since it opened its doors 150 years ago. Caroline otero, the temptress known as La Belle Otero, when she was a cabaret dancer at the return of the 19th century was a Boucheron enthusiast as was the famed theater actress Sarah Bernhardt and the writers Oscar Wilde and Marcel Proust. Why film stars including Greta Garbo, Rita Hayworth, Penelope Cruz, Cameron Diaz, Kristin Scott Thomas, Rachel Weisz and Diane Kruger have all come under the Boucheron spell of spectacular creations. TIMELINE: 858- Frederic Boucheron opens his first store in the Galerie de Valois at Palais Royal, during the heyday of the Second Empire. 1866- Boucheron creates its atelier. 1867- Paris Universal Exhibition: Frederic Boucheron wins his first Gold Medal only 9 years after opening his firs boutique. 1878 – Paris Universal Exhibition: The Foliage necklace, a sapphire and diamond set with a central sapphire of 159 carats, created for Mrs. H. Mackay, wins the Grand Prize. 1883- The Russian Prince Felix Yousoupoff purchases a corsage decorated with 6 detachable diamond bows during one of his visits to Paris. 893- Frederic Boucheron moves to 26 Place Vendome in the residence of the Countess of Castiglione. He opens the largest boutique on the square. 1898- Boucheron opens a store in Moscow, later transferred to St. Petersburg in 1911. 1902- Frederic Boucheron dies, his son Louis cucceeds him. 1921- Boucheron is commissioned to make tiara for Lady Greville; it was later given to England`s Queen Elizabeth, the Queen Mother. 1928- Louis Boucheron is asked by the Maharajah of Patiala to Set the stones of his treasure, which are brought to the Place Vendome boutique by the private guards of the Prince. 930- The Shah of Iran asks Louis Boucheron to assess the Imperial Treasure of Persia and issues a decree naming him Official Curator and Guardian of the Treasure. 1959- Louis Boucheron dies, leaving his sons Fred and Gerard in charge of the business. Edith Piaf, the most popular French Singer of her time, purchases a Boucheron watch for the love of her life, Marcel Cerdan. 1962- Fred Boucheron retires, leaving his brother Gerard as head of the establishment. 1970- In the 1970s the best selling snake line was created. 1973- Boucheron`s first boutique opens in Japan. 980- Gerard Boucheron retires and Alain Boucheron becomes a president and General Director. 1988- Boucheron launches its first women`s fragrance in a ring shaped bottle. 1994- Boucheron takes of a new development in the sector of fashion accessories: The Boucheron Eyewear Collection. Boucheron sells to Schweizerhall. 2000- Gucci Group acquires the House of Boucheron. 2002- Boucheron launches the â€Å"Beaute geois† collection. 2003- Boucheron launches the â€Å"Not Bourgeois† collection 2004- Gucci Group is fully acquired by PPR. Jean-Christophe Bedois is appointed CEO. The â€Å"Jaipur† High Jewelry line and the â€Å"Dechainee† collections are launched. 2005- Launch of four new jewelry lines: Trouble, Quatre, Diablotine, Vingt-Six. Boucheron opens its firs boutique in Shanghai and its first flagship in Dubai. The start of the â€Å"Trouble Desir† High Jewelry Collection. 2006- Boucheron and Alexander McQueen collaborates together to create a limited edition Novak bag that incorporates the snake motif of Boucheron`s Trouble line. Boucheron opens its first boutique in Hong Kong and Kuala Lumpur. Launch of the â€Å" Exquises Confinces† line. 008- Boucheron marks its 150th anniversary with a yearlong celebration. CONCEPT AND UNIQUENESS The concept of Boucheron is to appeal to high-end customers who look for something unique in their jewelry. Through meeting target customers standards about design, materials, price and brand Boucheron has created a market for luxury haute couture jewelry. Customers also appreciate the fact that all collections are manufactured in small quantities and that stones of the highest quality are used; in addition to diamonds, also sapphires, amethysts, emeralds, coral, onyx, and jade. We wanted to develop innovative and creative way to introduce our rich heritage and approach to fine jewelry in way that enchants, amazes and amuses. We have a rich history that is beautifully brought alive. † Jean Christophe-Bedos, President, Boucheron The Responsible Jewellery Council (RJC) has announced in 2011 that Boucheron has achieved certification by meeting the ethical, human rights, social and environmental standards as established by the RJC’s Member Certification System. â€Å"RJC warmly congratulates Boucheron on its certification. The successful verification assessment of Boucheron was conducted by Philippe Arnaud from KPMG France, one of the independent third-party auditing firms accredited to the RJC’s Member Certification System† Michael Rae, RJC’s Chief Executive Officer. â€Å"Since 1858, Boucheron has adhered to the highest standards not only in the spectacular designs of its creations but also in upholding its strong ethical code. The RJC certification corresponds to the House’s continued endeavor to embody excellence and responsible business practices both internally and externally; a commitment we share across the PPR Group† Pierre Bouissou, Boucheron’s CEO BUSINESS STRATEGY With the understanding that the conservative way was not an option, Boucheron plays on its long history of rousing the passions of sensual desire. This attitude has driven Boucheron’s design and delicate craftsmanship and resulted in a heritage of enthusiastic stories and myths. Today it could motivate an entirely new approach to the market. The House’s individual legacy sharped a way to connect the new luxury consumer on a essentially more personal, more passionate and less superficial level. Boucheron has formed a marketplace approach that brings many industry innovations – a new service that redefines how the HNWI can experience and enjoy luxury jewelry; an exclusive retail concept that can voyage to the client rather than sit and wait for them; and product idea that raises the craft of the brand to the peak levels of art and business When Boucheron has entered the US market the first element of the strategy was a â€Å"Desir†, a collaboration with the creators of Spiegelworld, that brings alive the rich history of Boucheron in an personal and inspirational 100 year old hall of mirrors. It was launched in New York in August 2008 and was set to benefit from a sellout three-month run at the South Seaport before opening two-year tour of US’s most significant Luxury markets. â€Å"Set in a turn of the fin-de-siecle nightclub, Desir is meeting place for showgirls and soldiers, bejeweled courtesans and maharajahs, a carnival world devoted to the pursuit of beauty, clever seductions and breathtaking displays of acrobatic wonder. It is a sparkling merry-go-round where the last love affair is merely an entree to the next encounter. More than any show in New York I can think of, Desir, with its cavalcade of professional beauties, does inspire thoughts of a time when well-dressed admirers queued up at dressing-room doors bearing gifts of flowers and jewelry. As for me, I’m thinking of coming back with a bouquet of catnip for that charming, fluffy-haired Persian who stopped the show when it walked a tightrope. † Ben Brantley, New York Times. Additionally to the show there was the Boutique Desir, a traveling boutique where, guests can find out Boucheron’s universe and its creations; can touch, try and familiarize themselves with the pieces in a private ambiance. Clients were then invited to the exclusive Bar Vendome, a VIP lounge where they could get pleasure from an memorable evening under the stars. Boucheron chose to launch their products in the BRIC countries as well, which consists of some of the most emerging markets in the world today. Additionally, the Middle East and India are also two extremely important markets for Boucheron, partly due to the strong responsiveness for jewelry. The sales in these countries are larger than in the western countries and the luxury company is exploiting the new wealth of the generations with high luxury awareness and taste. MARKETING MIX Product: Boucheron sells hand-made haute-couture luxury jewelry made from fine materials like gold, platinum, diamonds, emeralds and sapphires. Along with every purchase the buyer receives superior service and is entitled to service which assists users with exclusive services like delivery and customization. One of the Boucheron`s specialties is color. Clients easily can distinguish  Boucheron’s line of jewelry  by its designs. Its signature is visible in the form of motifs like floral, peacock feathers and snakes. Boucheron produces: * Necklaces * Pendants Bracelets * Brooches * Cufflinks * Earrings * Rings * Wedding Jewelry * Watches * Perfumes (18 editions) * Sunglasses Price: Boucheron prices range: Rings from 2. 000 eur up to 30. 000 eur Earrings from 4. 000 eur to 41. 800 eur Necklaces from 12. 000 eur to 1. 000. 000 eur Brooches from 5. 000eur to 10. 400 eur The prices vary with the different collections and the materials that are used in them. Place: Boucheron jewelry is very selectively distributed. It is available at company-owned boutiques and flagship stores like London Jewelers, Goldsmiths, and Colette. They recent store was opened in Doha`s West Bay community in Middle East. In keeping with its global design concept, the space is decorated using its signature aubergine and gold colour palette and affluent wooden decor. The Doha boutique domiciled Boucheron’s iconic most collections, along with a range of exquisite high jeweler’s creations. Boucheron locates its stores in luxury shopping districts, famous â€Å"Golden Triangles† of large metropolitan areas and opens relatively few stores. Today, Boucheron operates more than 50 boutiques and over 100 certified retailers worldwide in addition to an online sales website. The boutiques are, intimate and have a luxury feeling. All sale locations can be found on www. boucheron. fr . Promotion: Boucheron acquires much publicity from sales to celebrities like: * Chanel Iman * Diane Kruger * Natalia Vodianova * Kira Knightley * Julianne Moore * Raquel Zimmermann * Anne Hathaway * Mary-Kate Olsen * Natsha Poly * Lily Donaldson * Salma Hayek * And many others As well Boucheron has collaborated with Vertu. Boucheron launches diverse collections at different times and only makes a certain number of some jewels in order to keep a prestigious image and be a focus for HNWI. Boucheron has an own website for publicity which features product descriptions and prices. Mostly promotion is running in Fashion Magazines like Vogue. POSITIONING Seeking to embody the opulence and grandeur of Parisienne life, Boucheron draws often upon iconic French women, each epitomizing a facet of the golden age, to act as muses in the creation of distinct sets of jewelry. Each woman has its own distinctive way of wearing jewelry, which is the privilege of a woman, but she can vary own excitement strategy. Blink of an eye, the center will become a decorative pattern of brooches, pendants into earrings, necklace, or a deduction into a multifaceted hairpin. Boucheron blends the art of seduction and a charm with a woman`s desire to wear jewelry. Boucheron has positioned itself as the top-of-the-line targeting HNWI. Boucheron achieving this by using only the finest materials to create their products which are all handcrafted ensuring that every product is of perfect quality. Boucheron will launch different collections each featuring different materials and designs which make the collections unique and prestigious; their most expensive line ever was a necklace Julia which cost 800,000eur and Boucheron snake necklace for Maison du Chocolat which costs 900. 000 eur. Boucheron collaborated with VERU luxury mobile phone maker, to extend their success and increase awareness in the luxury product world. Boucheron offers superior and personalized service to its clients, guaranteeing customer satisfaction and loyalty. They also position hemselves by showcasing the celebrities who own their products as an indication that their products are for the rich and famous. Boucheron has flagship stores all over the world in 50 countries however they open relatively few boutiques solely in luxury shopping districts of large cities and thus are considered selectively distributed. Boucheron boutiques are decadent, small, intimate venues which offer personalized service to cli ents wishing to make a purchase. Boucheron house very successfully preserves a prominent image with its ultra-luxurious products and superior service through its positioning. TARGET CONSUMER The Boucheron jewelry is a highly luxurious product, which doubtlessly is made to fit the extremely wealthy population of this world. The main customers are rich and found in the urban areas, who are constantly searching for the extraordinary products. Furthermore, their flagship stores are situated in the finest areas, in order to attract the highly rich international shoppers. CONSUMER-BASED BRAND EQUITY PYRAMID Brand Salience For Boucheron achieving right brand identity involves brand salience. Only richest people are aware of Boucheron because promotion is quite narrow. However their target consumer for sure can recall and recognize this brand. So conclusion here is that Brand salience is more depth than breadth. This basically means that even thou there are not yet many people knowing Boucheron, but those who do, they know all insights of it, can easily remember it and realize what this brand is about. Brand Performance The product itself is at the heart of brand equity, as it is the primary influence of what consumers experience with a brand, what they hear about the brand from others, and what the brand can tell customers about the brand in their communication. Brand Performance relates to the ways in which the product or service attempts to meet customers` functional needs. This is on top level for Boucheron brand. It is crucial to contribute to customers` desires, wants and needs. Boucheron brand highly represents all what their HNWI customers want to have for paying a high price. The product is highly durable; it has distinctive logo, premium pricing and quality handcraft. All customer services provided for clients by Boucheron also attributes to brand`s performance. Brand Imagery Another variable CBBE Pyramid is second type of brand meaning which involves brand imagery. Imagery deals with such a properties of a product, which meets customers` psychological needs. It is more about what people think of it, how they see it. Boucheron imagery is extremely individualistic and stylish. When customer is buying Boucheron cell he/she buys a beauty of it. As of Boucheron customer has a strong judgment of a brand as high quality luxury product. Credibility is high and customer see Boucheron as superior, advantageous brand. Brand Judgments Brand judgments focus upon customers` personal opinions and evaluation with regard to brand. This involves how consumer put together all from performance and imagery association to make kind of an evaluation. Boucheron clients evaluate this brand as a high quality luxury brand. Brand Feelings This variable shows emotional response with respect to Boucheron brand. It shows what feelings are evoked by the marketing strategy for the Boucheron and how does it affect feelings about themselves and relationships with others. Customer of Boucheron is for sure status-conscious person. Customers of Boucheron have a unique and warmth feeling about the brand. It can be exciting due to special relationship of beauty and handcraft in brand`s products. Customer feels it is trendy and relates to special status and therefore social approval. Customer feels high security within this brand due to all advantages provided. As Boucheron makes consumer feel better self-respect, pride, fulfillment and accomplishment also occurs. Brand Resonance Final variable of pyramid shows brand relationships with a customer based on Salience, Performance, Imagery, Judgments and Feelings. As for Boucheron even if general awareness is low the behavioral loyalty is very high, customer want to get back to this brand, consequently repeat purchase is possible. Brand loyalty is necessary but not sufficient for resonance to occur. Within Boucheron brand customer is not returning to this brand again due to, for example, scarce of substitutes. Boucheron attained their main goal- strong personal attachment to brand. SWOT ANALISYS FOR BOUCHERON STRENGTH * Masterpiece of design and craftsmanship * Innovative brand Strong reputation (Products have established strong reputation in their field) * Global expansion (Includes significant growth over last 10 years) * Customer service * Control of Quality WEAKNESSES * Extremely high production price (which leads to high product price) * Limited access as distribution is exclusive and limited * Not enough practical promotion and advertising OPPORTUNITIES * Emerging markets * Mix Boucheron styling with some big Fashion Brand like Gucci * C hange of consumer lifestyle (growing demand from young and senior people) THREATS Increasing Quality of Competing Products and Number of those * Importance of counterfeiting COMPETITORS * GRAFF * VAN CLEEF ; ARPELS * PIAGET REFERENCES http://luxurysociety. com/articles/2012/01/the-latest-boutiques-burberry-bally-boucheron http://www. luxury-insider. com/luxury-news/2010/03/boucheron-jewellery-show-at-mandarin-oriental-hk http://en. wikipedia. org/wiki/Boucheron http://www. verybest. com/cat/49/jewelry/235/2/ http://jewelhistory. com/2010/10/27/in-and-around-town/ http://www. mycompanion. cz/en/list/boucheron-paris-boutique

Wednesday, November 20, 2019

Research Paper - Sexual Assault - Part One Essay

Research Paper - Sexual Assault - Part One - Essay Example Sexual assault, which is a general term encompassing rape, sexual battery and sexual harassment, is the forcible, non-consensual subjection of a person into an unwanted sexual activity by the use of physical or emotional violence. It can be physical, verbal or visual (e.g voyeurism). Sexual assault statutes vary from state to state but basically it is based on the precept that no one has the right or the privilege to coerce sexual contact and that a person has the right to determine who may touch hiss/her body and â€Å"when and under what circumstances†. Moreover, â€Å"each person has the right not only to decide whether to engage in sexual contact with another, but also to control the circumstances and character of that contact† (Brody et al 2000, p.426). The act of sexual assault is consummated when the assailant has intended to perform forcible nonconsensual sexual contact but fails to actually complete the act (Lindemann & Kadue 1999, p. 373). Herein, a demarcation line is drawn between rape and sexual assault because on the basis of this definition, sexual assault is tantamount to attempted rape and sexual battery. One author kept one step ahead by suggesting that sexual assault has been institutionalized since time immemorial and that the culprit is patriarchy, which propagates male gender domination favoring man’s power to exploit without legal restraint women and children â€Å"whose consent is mainly taken for granted unless actively withheld and whose communications are consistently devalued or misinterpreted because of patriarchal values and assumptions† (Pickard et al 2002, p.542). Many state laws are also one in affirming that to convict the sexual assailant, it must be proven beyond reasonable doubt that â€Å"there was sexual penetration and that it was accomplished without the affirmative and freely-given permission of the alleged victim† (Brody 2000,

Tuesday, November 19, 2019

The Fiscal and Monetary Policy and Economic Fluctuations Essay - 3

The Fiscal and Monetary Policy and Economic Fluctuations - Essay Example Interest-rate targets are a vital tool when dealing with variables like inflation and unemployment. Adjustments on the rates are made to keep inflation within a target range so as to ensure economic growth and therefore safeguarding economic momentum. The key reasons for changing interest rates are; to give the economy a short run boost so as to lower interest rates. And to make up for a loss as a result of the interest being subjected to taxation this is achieved by increasing the interest rates Demand side policies and Supply side policies are two strategies that create economic growth by encouraging people to spend money (Mikek, 2000). These strategies base on fiscal policy that is a general term referring to the federal government tax and spending policies. And monetary policies that refer to the actions of the central bank to achieve macroeconomic objectives like; full employment, stable economic growth and price stability. Demand side policies basing on fiscal policy decreases unemployment by helping to increase economic growth rate and aggregate demand (Siu, 2004). With a higher level of the demand and a high economic growth, the level of bankruptcy in firms will go down leading to fewer job losses. Nevertheless, demand for workers will increase thereby lowering demand deficient unemployment. Demand side policies play a role in increasing economic growth rate. However, if the economy is already stable, a further increase in AD will cause inflation and therefore increase in interest rates. Demand side policies based on the monetary policy involves cutting interest rates that lead to decrease in the cost of borrowing and also encouraging people to spend and invest. This increases both GDP and AD thereby reducing demand deficient unemployment (Mikek, 2000). Lower interest rates reduce saving incentives, and mortgage

Saturday, November 16, 2019

Current health and safety legislation Essay Example for Free

Current health and safety legislation Essay Ensure the area in or outdoors is free of any hazards or risks and is safe for CYP to work or play in safely. There should be adequate space for the number of people using it to move round comfortably and safely. Equipment should be stored safely storage should be labelled clearly. Furniture should be appropriate size for age of CYP using it. Lighting and noise should be taken into account and specific risks to individuals as in pregnancy, impaired sight or hearing, disabled, and CYP with special educational needs. We have a duty of care towards all the CYP in our care. The outdoor environment has some different needs like secure boundaries, being regularly inspected. The area should be checked for litter broken glass or animal droppings. Ensure any plants bushes or trees are safe no thorns or nettles and no poisonous or irritant leaves, berries, or flowers. Safety rules should be displayed and explained to the CYP also making sure they have a clear understanding of how to use any toys or equipment safely. Areas that include ponds, pools and sandpits etc should be covered when not in use. Be aware of lines of responsibility for checking the learning environment for risks and hazards. Your health and safety officer should answer any queries you have. There should be the correct ratio of adults to children with suitable training and safety clearance. In both these environments and off-site visits everyone should be aware of what to do in case of: emergencies, fire alarms, incidents, accidents or illness. Be aware of possible signs and indicators of child abuse: physical, emotional, sexual abuse, bullying and harassment , neglect and failure to thrive not based on illness. The signs could be: behavioural changes such as regression, withdrawal, excessive attention seeking, aggression and negative behaviour. Physical indicators such as unlikely bruising, burns, marks, genital irritation or damage, hunger , being dirty, lack of  health care. In school we have notices about certain children whom either have allergies, specific illnesses that require specialised medication or immediate contacting of emergency services, they have a picture of the child and detailed instructions of what to do in an emergency. All incidents and accidents no matter how minor are recorded in detail in our first aid book, anything more serious has to be recorded on special incident sheets along with any witness statements. We have regular fire drill practices. There are security locks on the main exits that can only be opened with a swipe card that only members of staff have. If someone should get through this system and are unknown to staff they will be challenged by any member of staff within the school and asked to leave. All the CYP’s are regularly reminded of stranger danger and what to do if they should be approached by a stranger. The gates are locked to the entrance of the school at starting and leaving times for the CYP’s to ensure there is no danger from cars or lorries driving on and off site. CYP are regularly reminded of hygiene issues like washing hands after using the toilet or at lunch times before eating their food, there are also posters to remind them on a daily basis too.

Thursday, November 14, 2019

Jamaican Culture and Society Essay examples -- American History

Jamaican Culture and Society I. Introduction- Retracing the Remnants of Colonialism: When discussing and analyzing contemporary Caribbean culture one must not fail to acknowledge the dreadful legacies of colonialism and imperialism. Contemporary Caribbean society, politics, and economics thinly veil the ramifications of a colonial and hegemonic past. Due to the remnants of colonial institutions such as slavery and the plantation system, the Caribbean has experienced a range of negative societal effects, namely the consolidation of a unifying cultural identity. The demise of colonialism in the Caribbean did not mark the end of social stratification based on racial and ethnic divisions. The prevailing racial distinctions and hierarchy that characterized colonialism via the institution of slavery have historically thwarted any systematic attempt to create a distinct national cultural identity. Thus, this study of the Jamaican culture and society will intimately relate racial ideologies and social class structures in order to illustrate the dynamics of the Jamaican cultu ral identity crisis. II. The Emergence and Implications of a Social Caste System: The post-colonial period in the Caribbean posed the challenge of creating nation states with thriving societies that would meet the desires and destinies of their inhabitants. Jamaica, which recently attained its independence from Great Britain in 1962, was indeed no exception to this challenge. In fact, Jamaica, like many of its Caribbean counterparts, "had an inordinate difficulty in creating and maintaining a strong, cohesive national sensibility" (Knight, 307). The difficulty of creating a cohesive national identity initially emerged in the post-emancipation period in J... ...liography- Excerpts taken from: Michelle Cliff’s essay, "If I Could Write This With Fire." Henriques, Fernando. Jamaica: Land of Wood and Water. Maggibbon & Kee: London. 1957 Knight, Franklin. The Caribbean: The Genesis of a Fragmented Nationalism. Oxford University Press: New York, 1990. Lawson, Winston Arthur. Religion and Race: African and European Roots in Conflict- A Jamaican Testament. Peter Lang Publishing: New York, 1996. Morris, Mervyn. "Making West Indian Literature" University of the West Indies 2013. Web 9 May 2015. http://scholarlyrepository.miami.edu/cgi/viewcontent.cgi?article=1280&context=anthurium Nettleford, Rex. Caribbean Cultural Identity: The case of Jamaica- An Essay in Cultural Dynamics. UCLA Publications: Los Angeles. Nettleford, Rex. Identity, Race and Protest in Jamaica. William Morrow & Company: New York, 1972.

Monday, November 11, 2019

Minority Group and Multiculturalism Essay

Ideas about the legal and political accommodation of ethnic diversity — commonly termed â€Å"multiculturalism† — emerged in the West as a vehicle for replacing older forms of ethnic and racial hierarchy with new relations of democratic citizenship. Despite substantial evidence that these policies are making progress toward that goal, a chorus of political leaders has declared them a failure and heralded the death of multiculturalism. This popular master narrative is problematic because it mischaracterizes the nature of the experiments in multiculturalism that have been undertaken, exaggerates the extent to which they have been abandoned, and misidentifies not only the genuine difficulties and limitations they have encountered but the options for addressing these problems. Talk about the retreat from multiculturalism has obscured the fact that a form of multicultural integration remains a live option for Western democracies. This report challenges four powerful myths about multiculturalism. First, it disputes the caricature of multiculturalism as the uncritical celebration of diversity at the expense of addressing grave societal problems such as unemployment and social isolation. Instead it offers an account of multiculturalism as the pursuit of new relations of democratic citizenship, inspired and constrained by human-rights ideals. Second, it contests the idea that multiculturalism has been in wholesale retreat, and offers instead evidence that multiculturalism policies (MCPs) have persisted, and have even grown stronger, over the past ten years. Third, it challenges the idea that multiculturalism has failed, and offers instead evidence that MCPs have had positive effects. Fourth, it disputes the idea that the spread of civic integration policies has displaced multiculturalism or rendered it obsolete. The report instead offers evidence that MCPs are fully consistent with certain forms of civic integration policies, and that indeed the combination of multiculturalism with an â€Å"enabling† form of civic integration is both normatively desirable and empirically effective in at least some cases. To help address these issues, this paper draws upon the Multiculturalism Policy Index. This index 1) identifies eight concrete policy areas where liberal-democratic states — faced with a choice — decided to develop more multicultural forms of citizenship in relation to immigrant groups and 2) measures the extent to which countries have espoused some or all of these policies over time. While there have been some high-profile cases of retreat from MCPs, such as the Netherlands, the general pattern from 1980 to 2010 has been one of modest strengthening. Ironically, some countries that have been vociferous about multiculturalism’s â€Å"failure† (e. g. , Germany) have not actually practiced an active multicultural strategy. Talk about the retreat from multiculturalism has obscured the fact that a form of multicultural integration remains a live option for Western democracies. However, not all attempts to adopt new models of multicultural citizenship have taken root or succeeded in achieving their intended effects. There are several factors that can either facilitate or impede the successful implementation of multiculturalism: Multiculturalism: Success, Failure, and the Future 1 MIGRATION POLICY INSTITUTE Desecuritization of ethnic relations. Multiculturalism works best if relations between the state and minorities are seen as an issue of social policy, not as an issue of state security. If the state perceives immigrants to be a security threat (such as Arabs and Muslims after 9/11), support for multiculturalism will drop and the space for minorities to even voice multicultural claims will diminish. Human rights. Support for multiculturalism rests on the assumption that there is a shared commitment to human rights across ethnic and religious lines. If states perceive certain groups as unable or unwilling to respect human-rights norms, they are unlikely to accord them multicultural rights or resources. Much of the backlash against multiculturalism is fundamentally driven by anxieties about Muslims, in particular, and their perceived unwillingness to embrace liberal-democratic norms. Border control. Multiculturalism is more controversial when citizens fear they lack control over their borders — for instance when countries are faced with large numbers (or unexpected surges) of unauthorized immigrants or asylum seekers — than when citizens feel the borders are secure. Diversity of immigrant groups. Multiculturalism works best when it is genuinely multicultural — that is, when immigrants come from many source countries rather than coming overwhelmingly from just one (which is more likely to lead to polarized relations with the majority). Economic contributions. Support for multiculturalism depends on the perception that immigrants are holding up their end of the bargain and making a good-faith effort to contribute to society — particularly economically. When these facilitating conditions are present, multiculturalism can be seen as a low-risk option, and indeed seems to have worked well in such cases. Multiculturalism tends to lose support in high-risk situations where immigrants are seen as predominantly illegal, as potential carriers of illiberal practices or movements, or as net burdens on the welfare state. However, one could argue that rejecting immigrant multiculturalism under these circumstances is in fact the higher-risk move. It is precisely when immigrants are perceived as illegitimate, illiberal, and burdensome that multiculturalism may be most needed. I. Introduction Ideas about the legal and political accommodation of ethnic diversity have been in a state of flux around the world for the past 40 years. One hears much about the â€Å"rise and fall of multiculturalism. † Indeed, this has become a kind of master narrative, widely invoked by scholars, journalists, and policymakers alike to explain the evolution of contemporary debates about diversity. Although people disagree about what comes after multiculturalism, there is a surprising consensus that we are in a post-multicultural era. This report contends that this master narrative obscures as much as it reveals, and that we need an alternative framework for thinking about the choices we face. Multiculturalism’s successes and failures, as well as its level of public acceptance, have depended on the nature of the issues at stake and the countries involved, and we need to understand these variations if we are to identify a more sustainable model for accommodating diversity. This paper will argue that the master narrative 1) mischaracterizes the nature of the experiments in multiculturalism that have been undertaken, 2) exaggerates the extent to which they have been abandoned, and 3) misidentifies the genuine difficulties and limitations they have encountered and the options for addressing these problems. 2 Multiculturalism: Success, Failure, and the Future MIGRATION POLICY INSTITUTE Before we can decide whether to celebrate or lament the fall of multiculturalism, we need first to make sure we know what multiculturalism has meant both in theory and in practice, where it has succeeded or failed to meet its objectives, and under what conditions it is likely to thrive in the future. The Rise and Fall of Multiculturalism The master narrative of the â€Å"rise and fall of multiculturalism† helpfully captures important features of our current debates. Yet in some respects it is misleading, and may obscure the real challenges and opportunities we face. In its simplest form, the master narrative goes like this:1 Since the mid-1990s †¦ we have seen a backlash and retreat from multiculturalism. From the 1970s to mid-1990s, there was a clear trend across Western democracies toward the increased recognition and accommodation of diversity through a range of multiculturalism policies (MCPs) and minority rights. These policies were endorsed both at the domestic level in some states and by international organizations, and involved a rejection of earlier ideas of unitary and homogeneous nationhood. Since the mid-1990s, however, we have seen a backlash and retreat from multiculturalism, and a reassertion of ideas of nation building, common values and identity, and unitary citizenship — even a call for the â€Å"return of assimilation. † This retreat is partly driven by fears among the majority group that the accommodation of diversity has â€Å"gone too far† and is threatening their way of life. This fear often expresses itself in the rise of nativist and populist right-wing political movements, such as the Danish People’s Party, defending old ideas of â€Å"Denmark for the Danish. † But the retreat also reflects a belief among the center-left that multiculturalism has failed to help the intended beneficiaries — namely, minorities themselves — because it has failed to address the underlying sources of their social, economic, and political exclusion and may have unintentionally contributed to their social isolation. As a result, even the center-left political movements that initially championed multiculturalism, such as the social democratic parties in Europe, have backed 1 For influential academic statements of this â€Å"rise and fall† narrative, claiming that it applies across the Western democracies, see Rogers Brubaker, â€Å"The Return of Assimilation? † Ethnic and Racial Studies 24, no. 4 (2001): 531–48; and Christian Joppke, â€Å"The Retreat of Multiculturalism in the Liberal State: Theory and Policy,† British Journal of Sociology 55, no. 2 (2004): 237–57. There are also many accounts of the â€Å"decline,† â€Å"retreat,† or â€Å"crisis† of multiculturalism in particular countries. For the Netherlands, see Han Entzinger, â€Å"The Rise and Fall of Multiculturalism in the Netherlands,† in Toward Assimilation and Citizenship: Immigrants in Liberal Nation-States, eds. Christian Joppke and Ewa Morawska (London: Palgrave, 2003) and Ruud Koopmans, â€Å"Trade-Offs between Equality and Difference: The Crisis of Dutch Multiculturalism in Cross-National Perspective† (Brief, Danish Institute for International Studies, Copenhagen, December 2006). For Britain, see Randall Hansen, â€Å"Diversity, Integration and the Turn from Multiculturalism in the United Kingdom,† in Belonging? Diversity, Recognition and Shared Citizenship in Canada, eds. Keith G. Banting, Thomas J. Courchene, and F. Leslie Seidle (Montreal: Institute for Research on Public Policy, 2007); Les Back, Michael Keith, Azra Khan, Kalbir Shukra, and John Solomos, â€Å"New Labour’s White Heart: Politics, Multiculturalism and the Return of Assimilation,† Political Quarterly 73, No. 4 (2002): 445–54; Steven Vertovec, â€Å"Towards post-multiculturalism? Changing communities, conditions and contexts of diversity,† International Social Science Journal 61 (2010): 83–95. For Australia, see Ien Ang and John Stratton, â€Å"Multiculturalism in Crisis: The New Politics of Race and National Identity in Australia,† in On Not Speaking Chinese: Living Between Asia and the West, ed. I. Ang (London: Routledge, 2001). For Canada, see Lloyd Wong, Joseph Garcea, and Anna Kirova, An Analysis of the ‘Anti- and Post-Multiculturalism’ Discourses: The Fragmentation Position (Alberta: Prairie Centre for Excellence in Research on Immigration and Integration, 2005), http://pmc.metropolis. Net/Virtual%20Library/FinalReports/Post-multi%20FINAL%20REPORT%20for%20PCERII%20_2_. pdf. For a good overview of the backlash discourse in various countries, see Steven Vertovec and Susan Wessendorf, eds. , The Multiculturalism Backlash: European Discourses, Policies and Practices (London: Routledge, 2010). Multiculturalism: Success, Failure, and the Future 3 MIGRATION POLICY INSTITUTE away from it and shifted to a discourse that emphasizes â€Å"civic integration,† â€Å"social cohesion,† â€Å"common values,† and â€Å"shared citizenship. †2 The social-democratic discourse of civic integration differs from the radical-right discourse in emphasizing the need to develop a more inclusive national identity and to fight racism and discrimination, but it nonetheless distances itself from the rhetoric and policies of multiculturalism. The term postmulticulturalism has often been invoked to signal this new approach, which seeks to overcome the limits of a naive or misguided multiculturalism while avoiding the oppressive reassertion of homogenizing nationalist ideologies. 3 II. What Is Multiculturalism? A. Misleading Model In much of the post-multiculturalist literature, multiculturalism is characterized as a feel-good celebration of ethnocultural diversity, encouraging citizens to acknowledge and embrace the panoply of customs, traditions, music, and cuisine that exist in a multiethnic society. Yasmin Alibhai-Brown calls this the â€Å"3S† model of multiculturalism in Britain — saris, samosas, and steeldrums. 4. Multiculturalism takes these familiar cultural markers of ethnic groups — clothing, cuisine, and music — and treats them as authentic practices to be preserved by their members and safely consumed by others. Under the banner of multiculturalism they are taught in school, performed in festivals, displayed in media and museums, and so on. This celebratory model of multiculturalism has been the focus of many critiques, including the following: It ignores issues of economic and political inequality. Even if all Britons come to enjoy Jamaican steeldrum music or Indian samosas, this would do nothing to address the real problems facing Caribbean and South Asian communities in Britain — problems of unemployment, poor educational outcomes, residential segregation, poor English language skills, and political marginalization. These economic and political issues cannot be solved simply by celebrating cultural differences. Even with respect to the (legitimate) goal of promoting greater understanding of cultural differences, the focus on celebrating â€Å"authentic† cultural practices that are â€Å"unique† to each group is potentially dangerous. First, not all customs that may be traditionally practiced within a particular group are worthy of being celebrated, or even of being legally tolerated, such as forced marriage. To avoid stirring up controversy, there’s a tendency to choose as the focus of multicultural celebrations safely inoffensive practices — such as cuisine or music — that can be enjoyably consumed by members of the larger society. But this runs the opposite risk 2. For an overview of the attitudes of European social democratic parties to these issues, see Rene Cuperus, Karl Duffek, and Johannes Kandel, eds. , The Challenge of Diversity: European Social Democracy Facing Migration, Integration and Multiculturalism (Innsbruck: Studien Verlag, 2003). For references to â€Å"post-multiculturalism† by progressive intellectuals, who distinguish it from the radical right’s â€Å"antimulticulturalism,† see, regarding the United Kingdom, Yasmin Alibhai-Brown, After Multiculturalism (London: Foreign Policy Centre, 2000), and â€Å"Beyond Multiculturalism,† Canadian Diversity/Diversite Canadienne 3, no. 2 (2004): 51–4; regarding Australia, James Jupp, From White Australia to Woomera: The Story of Australian Immigration, 2nd edition (Cambridge: Cambridge University Press, 2007); and regarding the United States, Desmond King, The Liberty of Strangers: Making the American Nation (Oxford: Oxford University Press, 2004), and David A. Hollinger, Post-ethnic America: Beyond Multiculturalism, revised edition (New York: Basic Books, 2006). Alibhai-Brown, After Multiculturalism. 3 4 4 Multiculturalism: Success, Failure, and the Future MIGRATION POLICY INSTITUTE of the trivialization or Disneyfication of cultural differences,5 ignoring the real challenges that differences in cultural and religious values can raise. Third, the 3S model of multiculturalism can encourage a conception of groups as hermetically sealed and static, each reproducing its own distinct practices. Multiculturalism may be intended to encourage people to share their customs, but the assumption that each group has its own distinctive customs ignores processes of cultural adaptation, mixing, and melange, as well as emerging cultural commonalities, thereby potentially reinforcing perceptions of minorities as eternally â€Å"other. † This in turn can lead to the strengthening of prejudice and stereotyping, and more generally to the polarization of ethnic relations. Fourth, this model can end up reinforcing power inequalities and cultural restrictions within minority groups. In deciding which traditions are â€Å"authentic,† and how to interpret and display them, the state generally consults the traditional elites within the group — typically older males — while ignoring the way these traditional practices (and traditional elites) are often challenged by internal reformers, who have different views about how, say, a â€Å"good Muslim† should act. It can therefore imprison people in â€Å"cultural scripts† that they are not allowed to question or dispute. According to post-multiculturalists, the growing recognition of these flaws underlies the retreat from multiculturalism and signals the search for new models of citizenship that emphasize 1) political participation and economic opportunities over the symbolic politics of cultural recognition, 2) human rights and individual freedom over respect for cultural traditions, 3) the building of inclusive national identities over the recognition of ancestral cultural identities, and 4) cultural change and cultural mixing over the reification of static cultural differences. This narrative about the rise and fall of 3S multiculturalism will no doubt be familiar to many readers. In my view, however, it is inaccurate. Not only is it a caricature of the reality of multiculturalism as it has developed over the past 40 years in the Western democracies, but it is a distraction from the real issues that we need to face. The 3S model captures something important about natural human tendencies to simplify ethnic differences, and about the logic of global capitalism to sell cosmopolitan cultural products, but it does not capture the nature of post-1960s government MCPs, which have had more complex historical sources and political goals. B. Multiculturalism in Context It is important to put multiculturalism in its historical context. In one sense, it is as old as humanity — different cultures have always found ways of coexisting, and respect for diversity was a familiar feature of many historic empires, such as the Ottoman Empire. But the sort of multiculturalism that is said to have had a â€Å"rise and fall† is a more specific historic phenomenon, emerging first in the Western democracies in the late 1960s. This timing is important, for it helps us situate multiculturalism in relation to larger social transformations of the postwar era. More specifically, multiculturalism is part of a larger human-rights revolution involving ethnic and racial diversity. Prior to World War II, ethnocultural and religious diversity in the West was characterized by a range of illiberal and undemocratic relationships of hierarchy,6 justified by racialist ideologies that explicitly propounded the superiority of some peoples and cultures and their right to rule over others. These ideologies were widely accepted throughout the Western world and underpinned both domestic laws (e. g. , racially biased immigration and citizenship policies) and foreign policies (e. g. , in relation to overseas colonies). 5 6 Neil Bissoondath, Selling Illusions: The Cult of Multiculturalism in Canada. (Toronto: Penguin, 1994). Including relations of conqueror and conquered, colonizer and colonized, master and slave, settler and indigenous, racialized and unmarked, normalized and deviant, orthodox and heretic, civilized and primitive, and ally and enemy. Multiculturalism: Success, Failure, and the Future 5 MIGRATION POLICY INSTITUTE After World War II, however, the world recoiled against Hitler’s fanatical and murderous use of such ideologies, and the United Nations decisively repudiated them in favor of a new ideology of the equality of races and peoples. And this new assumption of human equality generated a series of political movements designed to contest the lingering presence or enduring effects of older hierarchies. We can distinguish three â€Å"waves† of such movements: 1) the struggle for decolonization, concentrated in the period 1948–65; 2) the struggle against racial segregation and discrimination, initiated and exemplified by the AfricanAmerican civil-rights movement from 1955 to 1965; and 3) the struggle for multiculturalism and minority rights, which emerged in the late 1960s. Multiculturalism is part of a larger human-rights revolution involving ethnic and racial diversity. Each of these movements draws upon the human-rights revolution, and its foundational ideology of the equality of races and peoples, to challenge the legacies of earlier ethnic and racial hierarchies. Indeed, the human-rights revolution plays a double role here, not just as the inspiration for a struggle, but also as a constraint on the permissible goals and means of that struggle. Insofar as historically excluded or stigmatized groups struggle against earlier hierarchies in the name of equality, they too have to renounce their own traditions of exclusion or oppression in the treatment of, say, women, gays, people of mixed race, religious dissenters, and so on. Human rights, and liberal-democratic constitutionalism more generally, provide the overarching framework within which these struggles are debated and addressed. Each of these movements, therefore, can be seen as contributing to a process of democratic â€Å"citizenization† — that is, turning the earlier catalog of hierarchical relations into relationships of liberaldemocratic citizenship. This entails transforming both the vertical relationships between minorities and the state and the horizontal relationships among the members of different groups. In the past, it was often assumed that the only way to engage in this process of citizenization was to impose a single undifferentiated model of citizenship on all individuals. But the ideas and policies of multiculturalism that emerged from the 1960s start from the assumption that this complex history inevitably and appropriately generates group-differentiated ethnopolitical claims. The key to citizenization is not to suppress these differential claims but to filter them through and frame them within the language of human rights, civil liberties, and democratic accountability. And this is what multiculturalist movements have aimed to do. The precise character of the resulting multicultural reforms varies from group to group, as befits the distinctive history that each has faced. They all start from the antidiscrimination principle that underpinned the second wave but go beyond it to challenge other forms of exclusion or stigmatization. In most Western countries, explicit state-sponsored discrimination against ethnic, racial, or religious minorities had largely ceased by the 1960s and 1970s, under the influence of the second wave of humanrights struggles. Yet ethnic and racial hierarchies persist in many societies, whether measured in terms of economic inequalities, political underrepresentation, social stigmatization, or cultural invisibility. Various forms of multiculturalism have been developed to help overcome these lingering inequalities. The focus in this report is on multiculturalism as it pertains to (permanently settled) immigrant groups,7 7 There was briefly in some European countries a form of â€Å"multiculturalism† that was not aimed at the inclusion of permanent immigrants, but rather at ensuring that temporary migrants would return to their country of origin. For example, mothertongue education in Germany was not initially introduced â€Å"as a minority right but in order to enable guest worker children to reintegrate in their countries of origin† (Karen Schonwalder, â€Å"Germany: Integration Policy and Pluralism in a Self-Conscious Country of Immigration,† in The Multiculturalism Backlash: European Discourses, Policies and Practices, eds. Steven Vertovec and Susanne Wessendorf [London: Routledge, 2010], 160). Needless to say, this sort of â€Å"returnist† multiculturalism — premised on the idea that migrants are foreigners who should return to their real home — has nothing to do with multiculturalism policies (MCPs) premised on the idea that immigrants belong in their host countries, and which aim to make immigrants 6 Multiculturalism: Success, Failure, and the Future MIGRATION POLICY INSTITUTE but it is worth noting that struggles for multicultural citizenship have also emerged in relation to historic minorities and indigenous peoples. 8 C. The Evolution of Multiculturalism Policies. The case of immigrant multiculturalism is just one aspect of a larger â€Å"ethnic revival† across the Western democracies,9 in which different types of minorities have struggled for new forms of multicultural citizenship that combine both antidiscrimination measures and positive forms of recognition and accommodation. Multicultural citizenship for immigrant groups clearly does not involve the same types of claims as for indigenous peoples or national minorities: immigrant groups do not typically seek land rights, territorial autonomy, or official language status. What then is the substance of multicultural citizenship in relation to immigrant groups? The Multiculturalism Policy Index is one attempt to measure the evolution of MCPs in a standardized format that enables comparative research. 10 The index takes the following eight policies as the most common or emblematic forms of immigrant MCPs:11 Constitutional, legislative, or parliamentary affirmation of multiculturalism, at the central and/ or regional and municipal levels The adoption of multiculturalism in school curricula The inclusion of ethnic representation/sensitivity in the mandate of public media or media licensing Exemptions from dress codes, either by statute or by court cases Allowing of dual citizenship The funding of ethnic group organizations to support cultural activities The funding of bilingual education or mother-tongue instruction Affirmative action for disadvantaged immigrant groups12 feel more at home where they are. The focus of this paper is on the latter type of multiculturalism, which is centrally concerned with constructing new relations of citizenship. 8 In relation to indigenous peoples, for example — such as the Maori in New Zealand, Aboriginal peoples in Canada and Australia, American Indians, the Sami in Scandinavia, and the Inuit of Greenland — new models of multicultural citizenship have emerged since the late 1960s that include policies such as land rights, self-government rights, recognition of customary laws, and guarantees of political consultation. And in relation to substate national groups — such as the Basques and Catalans in Spain, Flemish and Walloons in Belgium, Scots and Welsh in Britain, Quebecois in Canada, Germans in South Tyrol, Swedish in Finland — we see new models of multicultural citizenship that include policies such as federal or quasi-federal territorial autonomy; official language status, either in the region or nationally; and guarantees of representation in the central government or on constitutional courts. 9. Anthony Smith, The Ethnic Revival in the Modern World (Cambridge: Cambridge University Press, 1981). 10 Keith Banting and I developed this index, first published in Keith Banting and Will Kymlicka, eds. , Multiculturalism and the Welfare State: Recognition and Redistribution in Contemporary Democracies (Oxford: Oxford University Press, 2006). Many of the ideas discussed in this paper are the result of our collaboration. 11 As with all cross-national indices, there is a trade-off between standardization and sensitivity to local nuances. There is no universally accepted definition of multiculturalism policies and no hard and fast line that would sharply distinguish MCPs from closely related policy fields, such as antidiscrimination policies, citizenship policies, and integration policies. Different countries (or indeed different actors within a single country) are likely to draw this line in different places, and any list is therefore likely to be controversial. 12 For a fuller description of these policies, and the justification for including them in the Multiculturalism Policy Index, see the index website, www.queensu. ca/mcp. The site also includes our separate index of MCPs for indigenous peoples and for national minorities. Multiculturalism: Success, Failure, and the Future 7 MIGRATION POLICY INSTITUTE Other policies could be added (or subtracted) from the index, but there was a recognizable â€Å"multiculturalist turn† across Western democracies in the last few decades of the 20th century, and we can identify a range of public policies that are seen, by both critics and defenders, as emblematic of this turn. Each of the eight policy indicators listed above is intended to capture a policy dimension where liberaldemocratic states faced a choice about whether or not to take a multicultural turn and to develop more multicultural forms of citizenship in relation to immigrant groups. While multiculturalism for immigrant groups clearly differs in substance from that for indigenous peoples or national minorities, each policy has been defended as a means to overcome the legacies of earlier hierarchies and to help build fairer and more inclusive democratic societies. Therefore, multiculturalism is first and foremost about developing new models of democratic citizenship, grounded in human-rights ideals, to replace earlier uncivil and undemocratic relations of hierarchy and exclusion. Needless to say, this account of multiculturalism-as-citizenization differs dramatically from the 3S account of multiculturalism as the celebration of static cultural differences. Whereas the 3S account says that multiculturalism is about displaying and consuming differences in cuisine, clothing, and music, while neglecting issues of political and economic inequality, the citizenization account says that multiculturalism is precisely about constructing new civic and political relations to overcome the deeply entrenched inequalities that have persisted after the abolition of formal discrimination. It is important to determine which of these accounts more accurately describes the Western experience with multiculturalism. Before we can decide whether to celebrate or lament the fall of multiculturalism, we first need to make sure we know what multiculturalism has in fact been. The 3S account is misleading for three principal reasons. 13 Multiculturalism is first and foremost about developing new models of democratic citizenship, grounded in human-rights ideals. First, the claim that multiculturalism is solely or primarily about symbolic cultural politics depends on a misreading of the actual policies. Whether we look at indigenous peoples, national minorities, or immigrant groups, it is immediately apparent that MCPs combine economic, political, social, and cultural dimensions. While minorities are (rightly) concerned to contest the historic stigmatization of their cultures, immigrant multiculturalism also includes policies that are concerned with access to political power and economic opportunities — for example, policies of affirmative action, mechanisms of political consultation, funding for ethnic self-organization, and facilitated access to citizenship. In relation all three types of groups, MCPs combine cultural recognition, economic redistribution, and political participation. Second, the claim that multiculturalism ignores the importance of universal human rights is equally misplaced. On the contrary, as we’ve seen, multiculturalism is itself a human-rights-based movement, inspired and constrained by principles of human rights and liberal-democratic constitutionalism. Its goal is to challenge the traditional ethnic and racial hierarchies that have been discredited by the postwar human-rights revolution. Understood in this way, multiculturalism-as-citizenization offers no support for accommodating the illiberal cultural practices within minority groups that have also The same human-righ.